Dunkin’s Winter Wonderland built meaningful college memories as an engaging and brand forward campus tour, bringing the holiday spirit to life in students’ backyard.
Through the multiple touchpoints in this interactive experience, students were encouraged to sample Dunkin’s signature holiday iced coffees and donut flavors, while additionally receiving customizable mugs and $5 gift cards. In working to resonate with the younger demographic, sharing to social was a priority through the numerous, elevated photo opportunities in the footprint; even including image printing on a donut.
Aside from the sampling and customization opportunities, university students were encouraged to spend time in the multiple lounge spaces including heated igloos and high-top tables, taking a break in-between their busy class schedules to enjoy the whimsical holiday experience with Dunkin’.
The activation toured 6 campuses across the east coast including URI, MIT, UConn, GWU, Stony Brook, and Temple; totaling 8 event days over 4 weeks.
