Understanding Cultural Nuance

Our client team needed inclusive quality control support in order to properly promote the second season of Hunters, a fictional action series where vigilantes hunt former Nazis. The team aimed to promote the release during a time where the Jewish experience was part of a national conversation.

 

Additionally, our Prime Video team was responsible for the social media promotion of the movie Master, a satirical horror film with racial undertones and a storyline centered on the microaggressions that Black Americans face in daily interactions.

 

We were able to guide and help them navigate their tone, approach and copy to ensure they avoided offense and connected with the audience they were looking to engage with through both promotions.

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