The Xfinity Team had the opportunity to upsell their client on owning an HBCU Tour activation – an extension of their current partnership and work on campus. Given the unique aspects of the HBCU Homecoming experience, the team leveraged insights and perspectives from the DE&I Council to ensure from brief creation to execution, that this niche audience was considered along the way.
The DE&I Council were consulted throughout the entire development of this activation. Providing useful feedback and considerations during the drafting of the brief, putting together the key components of the activation and pitching the concept directly to client.
By lending an HBCU category expert perspective to the ideation, planning and execution, the Riddle & Bloom team was able to Xfinity was able to confirm this additional project as part of their partnership scope.