We helped KP Snacks broker and deliver their first ever portfolio sponsorship with The Hundred in 2021 integrating across 8 brands. KP Snacks aim was to create a campaign which stood them above their competitors aiming to get the nation moving through cricket delivering inspiration and engagement to UK families through a multi-channel campaign we created titled Everyone In.
In 2023, we launched a legacy project of placing 100 pitches in cities up and down the country for communities and families to enable access to facilities and drive healthy active lifestyles. Teaming up with Girls Aloud star Kimberley Walsh to showcase how the pitches will give back to local communities and encourage more families to get active through cricket. The TV presenter, singer and actress joined former England Cricket player and TV presenter Isa Guha along with stars from The Hundred such as Anya Shrubsole, Reece Topley and Tammy Beaumont for a cricket session along with members from the local communities at Broadwater Farm, Tottenham at one of the first pitches to be installed as part of KP Snacks pitch initiative.
To support the project, we created and delivered the biggest on pack promotion the KP Snacks team has produced with exponential trade activation through wholesale, grocer and customer activations. A fresh broadcast ident and content series was created producing a narrative with a range of cricket stars to deliver on the message of their Everyone In campaign which aims to inspire more families and communities to get active through cricket. Supported with a national and regional PR strategy, media campaign, suite of social assets and a digital hub platform to inspire the nation to get active through cricket.
