Event branding & wayfinding

Since 2022 we have been a trusted partner of the NFL, delivering world-class event solutions for the NFL International Games. Our work has spanned multiple host cities, including Frankfurt and Munich expanding the league’s global footprint.

 

Our objective was to successfully replicate the atmosphere and aesthetic of an NFL season game on an international platform, aiming for an authentic experience similar to what one would encounter in the United States. We undertook the comprehensive branding of the entire stadium, which included the stadium bowl, player areas, media sections, and spaces for fan engagement. By adhering closely to the NFL’s style guide, we ensured that every design element was authentic and captivating.

 

The feedback from the client was overwhelmingly positive, as attendees genuinely felt immersed in the experience of an NFL game in the USA. To achieve this, we focused on several key areas: developing a creative design, producing high-quality branding materials, executing a thorough installation process, and managing the project effectively to ensure seamless execution. This collaborative effort allowed us to create a truly engaging environment for fans and participants alike.

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