Penn Gaming, parent company of ESPN Bet, tasked Wasserman Live in creating a branded interactive space that featured football skills games, live entertainment, food & beverage integration, and VIP hospitality.
Transforming a parking lot a short walk from the “Big Game,” the activation featured a true cross section of our capabilities, including custom fabrication of interactive games, experiential build-out of our activation pod to better fit the client’s needs, live event management with a concert stage, venue coordination and permitting, and branding and signage, which were all printed in-house.
The space was experienced by thousands of guests over Super Bowl Weekend, and was the setting for multiple live broadcasts across ESPN’s television and radio platforms, and continued to grow our relationship with Penn Gaming, as plans are already underway of how to top this space in 2026.
