Men in Blazers tasked us with bringing the new format of the fledgling media property to the market as a full-service sports entity that can over-deliver results for brands that are looking to reach the rapidly growing American soccer audience.

 

We secured the first Official Partner for Men in Blazers since signing on as their AOR – Olipop – which is also the first Official Partner of newly renovated The Women’s Game platform. In parallel, Wasserman has worked diligently to help develop Men in Blazers’ commercial offering, including co-creating a first-of-its-kind pre-match experience set to launch during Copa America in the summer of 2024 with Wasserman Live’s stewardship. After kicking off our relationship with an Upfront event at the offices in NYC, we have helped to reinvent Men in Blazers as a robust sports property.

The results

Wasserman has delivered one Official Partner and introduced dozens of blue chip brands to the Men in Blazers team, creating opportunities for significant commercial growth and setting the table for exponential growth in the lead up to the 2026 FIFA World Cup in the United States. We have changed the identity of Men in Blazers to be a premiere opportunity for brands to tell meaningful stories & touch every corner of the global soccer ecosystem in one singular place.

 

Key Outtakes:

 

– Delivered our first official partner, Olipop

– Consulted with other teams to develop a robust audience data profile

– Engaged blue chip brands in key categories – CPG, auto, insurance, telecom

 

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