The MLB World Tour: London Series returned to London Stadium in June of 2024 for its second consecutive year. We are the Official Promoter for the Series working closely with MLB to plan, market and deliver the event. June 2024 saw two regular season games occur between two east coast power houses, New York Mets and Philadelphia Phillies.
Together with MLB, we set about delivering the unmissable event of the summer, with our role covering all bases. We were responsible for event marketing, helping promote baseball to a new audience and achieving a sell-out crowd. We also led on product development and pricing across ticketing and hospitality, as well as the player experience in London including transport and security. We designed and delivered the gameday experience for fans, bringing authentic American ballpark atmosphere to East London, while our in house production experts managed venue operations and transformation of the football stadium into the world’s largest ballpark.
The event was a resounding success, performing across all its key objectives and delivering a nail-biting finish. Fans loved the atmosphere, experience and Americana, with 90% of the sell-out crowd saying they planned to attend again in the future.
