Wasserman Live partnered with Football Australia as their signage provider with the goal of enhancing and elevating the overall look and feel of both the Men’s and Women’s national teams, from both a venue dressing perspective, but also partner and fan match day experience.
To achieve this, we completed a full office fit-out for both the Sydney and Melbourne locations, incorporating themes that reflect national team branding. This transformed their offices from bland corporate spaces into vibrant hubs full of color, activity, and engagement. We improved venue dressing by utilizing premium materials that meet international standards. Additionally, we conducted thorough site inspections to optimize branding opportunities within the venues, considering both marketing and partner needs. We also collaborated with partners to create impactful and meaningful activations.
By providing a more elevated look and feel for the national teams, we have raised expectations for the presentation of both the women’s and men’s programs at venues. Our work on partner activations has led to increased investment levels from existing partners and heightened interest from potential new partners looking to engage.
