Our brief was to elevate the presentation of the ISPS Handa Australian Open, aligning it with the high standards seen on the European golf tour. This involved implementing refined course styling and visual enhancements, ensuring a world-class look and feel throughout the event.
We enhanced the tournament experience by introducing timber framing and fabric wrapping to grandstands, hospitality decks on feature holes, and TV towers. Improved wayfinding structures and course mapping were implemented, along with a refined tournament entry and consistent tee setup across all holes. The result was a significantly elevated visual identity and atmosphere. Feedback from players and attendees confirmed it was the best-presented tournament in the event’s history.
