When Dubai welcomed the world for Expo 2020, we were appointed as the sole branding partner—responsible for delivering a unified look and feel across one of the largest and most ambitious event sites ever built, including the city dressing beyond the site itself. Our scope was to deliver a seamless, site-wide experience—covering everything from façade dressing and wayfinding to overlay branding, long-term installation, and live maintenance across the full six-month event and beyond.
This wasn’t just a venue to transform—it was a city. We deployed over 150 specialists every day, across day and night shifts, working to the highest safety standards and adapting to an ever-changing site. Our scope included wayfinding structures, façades, illuminated signage, floor decals, flags, security checkpoint wraps, F&B overlays, and legacy signage across the 4.38 sq km site. From creative art working to complex builds, our in-house production delivered with precision and scale.
We delivered thousands of branded touchpoints across the 4.38 sq km site, ensuring Expo’s visual identity was consistent, functional, and unforgettable. Our long-term presence and trusted partnership helped support one of the most ambitious and high-profile events ever staged in the region.
