The Saudi Basketball Federation (SBF) sought a dedicated branding partner to oversee the complete visual experience for the FIBA Asia Cup 2025. The objective was to identify all areas requiring branding, provide comprehensive scoping services, and manage the production and installation of every branding element across multiple venues.
To achieve this, we developed a detailed scope book tailored for the Saudi Basketball Federation. Our team designed and implemented custom artworks that reflected the spirit of the tournament, ensuring a consistent and impactful visual identity throughout the event. We managed the full production and installation process, covering a wide range of branding applications, including:
