The Paris 2024 Olympic and Paralympic Games needed seamless, high-impact branding across all its venues and throughout the city for the lead up to and duration of the Games. Everything had to be bold, clear and sustainable, while guiding athletes, fans and media across multiple locations.
We were engaged to define, design and deliver the Look and Signage for the entire Games, including internal and external venue branding (competition and non-competition), wayfinding and city dressing. We managed scoping, creative, production and installation, ensuring strong brand presence and clear navigation.
Using our extensive experience – particularly from other Games including London 2012 – a striking visual identity was achieved across all events, ensuring a strong Paris 2024 brand presence and an engaging experience for spectators and athletes alike.
We also used our strategic design expertise to full effect, resulting in 93% of materials being reused or recycled. This meant that the Paris 2024 Games set a new standard for sustainable event branding.
