In addition to Barstool Sports’ digital media presence, the company’s multiple sub-brands – include golf podcast ForePlay, hockey podcast Spittin’ Chiclets, and the Barstool College Football conduct dozens of events a year. Barstool needed a trusted partner to aid in bringing these events and activations to life while integrating their various partners across the business.
Wasserman Live works with Barstool Sports on a number of annual experiential tours and one-off events, including:
The Barstool Classic – a series of grassroots golf tournaments put on annually by Barstool Sports, culminating in a National Championship. Wasserman Live assists Barstool with logistics and tournament operations during the nearly 30 tour stops and Championship. Wasserman Live provides design and fabrication, between-event logistics and transportation coordination, pre-tournament operational support and set-up, day-of deployment of signage (including custom-fabricated elements) and course set-up, and assists in sponsor activation for the Barstool Classic’s partners.
Barstool Sports’ traveling Barstool College Football Show visits six on-campus sites each season and is streamed live on the Barstool Sports website and social media channels. Wasserman Live provides the stage, stage setup, audio-visual equipment, and facilitates multiple sponsor activations for Barstool’s Partners and show sponsors at each tour stop.
