We were asked to provide signage services in alignment with the event brand guidelines including high-quality materials, print production, fabrication, consultation, installation, and post-event inventory management. We worked closely with the client to understand the event branding, signage, and wayfinding needs of the stadium campus and each venue.
Our team coordinated strategic production milestones to provide seamless delivery and managed the on-site installation to ensure the event branding and attendee experience was well presented and visually cohesive.
We produced and installed over 600,000 total square foot of non-track printed signage that transformed Hard Rock Stadium into a vibrant atmosphere ahead of three days of high stakes racing. Key areas included campus-wide and zone-specific wayfinding throughout the interior and exterior of Hard Rock Stadium across nine total venues including grandstands, pedestrian track crossings, hospitality zones, fan experiences, parking lots, and points of entry.
