We executed grand scale exterior stadium graphics to showcase high end electric vehicles for Mercedes-Benz. In partnership with the sponsorship sales team at Mercedes-Benz Stadium, we produced and installed the graphics on five facets of the building, marking the first project of its kind at this scale.
To begin, we provided custom templates of the building facets and guided the design team with grand format printing direction. Once their designs were finalized, our team printed five full-facet graphics on perforated window film. The completed graphics were then shipped to Atlanta along with our install crew. Over the course of one month—and while working around the stadium’s event schedule—the team installed all graphics using high rope access repelling and 185’ lifts. The center facet was also set up and illuminated for a six-month campaign.
The end result was a resounding success, not only for the stadium’s sponsorship sales team but also for Mercedes-Benz, who was thrilled with the outcome. This project marked the first time all five facets had been wrapped simultaneously, utilizing more than 150,000 square feet of material.
