When it comes to the Super Bowl, the visual experience is everything—and for the 11th year, the NFL trusted us to deliver it. Our mission for Super Bowl LIX was to transform the host city of New Orleans into a vibrant, cohesive, and unforgettable celebration of the game.
Under the direction of the NFL Creative and Events teams, we took on the monumental task of delivering the full visual décor package. This included everything from project management to printing, installation, and removal. Our scope spanned from the host city and airport to hotels, practice facilities, and every corner of the stadium, inside and out, including illumination of the exterior. In total, we produced and installed over one million square feet of printed material and deployed a team of more than 70 professionals on-site.
A true highlight of the project was our immersive “never been done before” projection mapping experience. Our team produced and executed a custom multimedia attraction onto the historic St. Louis Cathedral, captivating fans with a stunning visual display throughout the week leading up to the game. It was a true testament to the innovation and scale we bring to every project.
