Strategy & Consulting

  • Connections that build cultural capital.

  • We uncover relevant spaces in sports, music, entertainment and culture that create new value for fans and unlock success for brands and properties. 

  • Regardless of category, context or scale, we approach every project with the same data-driven, insight-led process.

Creative & Content

  • Connections that create brand relevance.

  • We drive revenue through relevance.

  • We do what no one else can, because we build work upon the access influence and intelligence that only we have.

Experiential

  • Connections that drive Return on Emotion.

  • Whether we have a partnership to activate and amplify, or we see an opportunity to connect to a cultural moment, we believe in the value of connected experiences.

  • We use qualitative measures of success to understand the emotional connection with target audiences, because we know emotionally connected consumers are more than twice as valuable as generally satisfied customers.

Key Service Teams

Featured case studies

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American Express

American Express

Coachella

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BMW

BMW

Reimagining Brand Experience

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Adidas

Adidas

College Engagement Program

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RBC

RBC

Golf Sponsorship

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Bacardi

Bacardi

Casa Bacardi

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OUR
GLOBAL
PRESENCE

Wasserman’s reach spans 6 continents and 28 countries, operating in more than 69 cities across the world. Our global and local insights, knowledge and influence are unsurpassed. We have teams across the world to power your career and business goals.

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