This summer the House of Dunkin’ is making stops at top music festivals to serve up iced coffee, valuable benefits, fun experiences, and good vibes to energize fans’ weekend.
The House of Dunkin’ kicked off at EDC Vegas in a big way with a bright, vibrant, up-tempo experience fitting the atmosphere and aesthetic of the festival and designed to fit the interests of EDM fans.
Not only did we sample munchkins and four iced coffee flavors, but the House of Dunkin’ also utilized multiple photo moments, an airbrush tattoo artist, premium and gift card giveaways, along with VIP wristband upgrades to Dunkin’s most passionate fans.
Unlike past music activations from the brand, the House of Dunkin’ featured its own stage that allowed up-and-coming EDM artists to showcase their talents and was an opportunity for fans to experience an intimate set. As we do with many of our festivals, we leveraged top-tier influencers to promote our presence at an entirely new event for the brand in a crucial growth region out west.
If you would like to find out more about the work our Brands & Properties team delivers, head over to https://www.teamwass.com/brands/. Alternatively, you can reach out to us at info@teamwass.com.
