Wasserman Appointed to Help Unlock Full Commercial Potential of Iconic Dutch Football Club
Mechelen/Eindhoven, Monday 24 February — Global sports, music, and entertainment company, Wasserman, has entered a strategic partnership with Dutch football giants, PSV Eindhoven (PSV), to help supercharge the club’s commercial strategy. The collaborative effort aims to maximize PSV’s commercial success through a comprehensive process of commercial auditing, partnership strategy development, and market planning.
Wasserman’s remit will begin with a review of PSV’s current commercial performance, including an evaluation of the club’s sponsorship portfolio and the identification of future growth opportunities. With this foundation in place, Wasserman will craft a tailored commercial growth strategy for the club, with a focus on how to optimize major rights assets.
Founded in 1913, PSV remains one of Europe’s most decorated football clubs, with 25 Eredivisie titles to its name, alongside major continental honours. The team won the UEFA Cup in 1978 and made history a decade later lifting the European Cup as part of a treble-winning season in 1988. They are one of only eight teams to achieve this extraordinary feat.
“Our mission is to drive commercial growth and unlock the full potential of PSV Eindhoven’s brand and sponsorship assets, including the most optimal go-to-market strategy” said Wim Mathues, SVP Brands & Properties, Benelux at Wasserman. “This collaboration is a testament to the club’s ambition to remain a leader both on and off the pitch.”
Frans Janssen, Commercial Director at PSV, added: “Wasserman is one of the most esteemed and credible businesses operating in the sports industry, boasting an unrivalled global network. Home to a dedicated commercial rights division, we know Wasserman are experts in the commercial strategy space. Coupled together with the in-depth understanding of the Dutch football landscape provided by Wim and his team, we are confident they can support us in unlocking the full commercial potential that PSV has to offer, which in turn will help elevate the club to even greater heights both on and off the pitch.”
The partnership underscores Wasserman’s commitment to supporting football clubs and other leading sports and entertainment rights holders in achieving their commercial goals through strategic innovation and industry expertise.
About Wasserman
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and 68 cities, including New York, London, Abu Dhabi, Amsterdam, Mechelen, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. For more information, please visit www.teamwass.com or www.teamwass.be.
About PSV Eindhoven
PSV is a Dutch professional football club from Eindhoven. It was founded on August 31, 1913, under the name Philips Sport Vereniging as a sports association for Philips employees. On July 1, 1999, PSV NV was established, and professional football was incorporated into it. From 1984 until July 1, 1999, professional football was managed under the PSV Football Foundation. PSV has grown into a club that is part of the traditional top three of Dutch professional football. Domestically, PSV has won the Eredivisie 25 times, the Johan Cruijff Shield 14 times, and the KNVB Cup 11 times. Internationally, the club won the UEFA Cup in 1978 and the European Cup I in 1988. The Philips Stadion, the club’s home ground, is inextricably linked to the “City of Light,” Eindhoven.
