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Wasserman’s THE COLLECTIVE® The new economy of sports

August 1, 2023

Developed in partnership with RBC

In this innovative study, RBC and The Collective have teamed up to quantify the pay gap between men and women athletes while also articulating the unprecedented and powerful impact women athletes have over their fan bases. Out of necessity, women athletes cultivate a deeply loyal fanbase that is educated, financially empowered and willing to take action.

This study is aimed at illustrating how consumer sentiment and behavior influence the commercial value of professional women athletes. Through proprietary data and custom research, we offer commercial partners (brands, sponsors and investors) new insights on the opportunity to drive impact through alignment with women athletes. We also provide perspective on how commercial partners play a critical role in the future of women’s sport.

Click on the link below to read the full report.

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