Redefining How the Industry Measures Talent Relevance and Marketability
Continuing our pursuit of bringing world-class service to clients and innovative capabilities to the marketplace, Wasserman has developed a proprietary approach to assess talent influence and marketability – a first-of-its-kind platform that is reflective of the dynamic industry marketplace and how fans and consumers engage with and consume content.
We’re excited to introduce the UNLOCK Relevancy Index, Wasserman’s proprietary approach to quantifying reach, influence and professional performance of talent – designed to transform how the sports and entertainment industries assess talent influence and marketability. Our algorithm indexes talent across social, earned media and professional performance, enabling ranking and comparison globally across teams and leagues for more than 10,000 athletes, and will continue to expand across additional sports as well as music and the broader entertainment industries in the coming months.
The goal of our UNLOCK Relevancy Index is to bring brands, properties and talent closer together to realize collective opportunities for authentically engaging fans and consumers. The UNLOCK Relevancy Index accomplishes this in a way that clearly aligns the right brands and talent together, while also ensuring that all parties are objectively valued on the most relevant drivers of influence and marketability.
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