LOS ANGELES
‘Wasserman Creators’ Division Grows; Continues Company’s Impact in the Sports, Music, and Entertainment Industries
Global sports, music, and entertainment company Wasserman has acquired Long Haul Management and named CEO/Founder Dan Levitt Senior Vice President, Creators, announced today by President, Global Talent Jason Ranne. As part of the acquisition, all Long Haul staff and clients are joining ‘Wasserman Creators,’ the talent representation division launched in October, 2023.
“Dan is one of the original founding members of the creator representation business, and we are thrilled he decided to bring his knowledge, leadership, and creator advocacy to Wasserman,” said Ranne.
“Wasserman has a storied history in representation, and I’m excited to unlock larger opportunities for our clients – turning their next big ideas into ambitious new lines of business – while continuing my mission of helping empower creators,” said Levitt.
The Long Haul team have an extensive work history with Wasserman in a number of different capacities, including: creative, production, media buying and creator marketing and activations.
Levitt founded Long Haul – a digital-first talent representation company focusing on sports, gaming and lifestyle creators – in 2013. For over a decade, Long Haul helped their clients leverage their massive social followings to grow sustainable and diversified media businesses. Long Haul has consistently been early to sign creators in emerging content verticals, and was one of the first companies to scale a roster focused in gaming, before expanding into sports and later lifestyle, with a focus on signing creators from diverse backgrounds.
Long Haul has particularly helped pioneer the creator sports space, doing many of the first large scale creator partnerships with companies like the NBA, House of Highlights and Overtime. Prior to founding Long Haul, Levitt had experience working for Big Frame, Disney, and Columbia Records.
New Wasserman Creators clients include YouTuber MatPat, who created the ‘Theorist’ family of channels that have over 40 Million subscribers, as well as several of YouTube’s top gaming, sports and pop culture talent, including: streetball legend The Professor, top Madden gamer MMG, trickshot star Tristan Jass, sports and lifestyle creator Crissa Jackson, gaming news brand Gameranx, and gen Z basketball sensation Cam Wilder. Dan was also an Executive Producer on the Streamy-winning YouTube Red series ‘MatPat’s Game Lab.’ Levitt will continue to be based in Los Angeles, CA.
Throughout its over 20-year history, Wasserman has deliberately and strategically grown its worldwide presence through both targeted acquisitions and organic growth, establishing itself as one of the world’s leading companies in the areas of sports and music talent representation, and brands and properties consultancy.
About Wasserman
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman works with iconic sports and media figures across the world in every major sport, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across teams, leagues, brands, content and live events. We are the power behind you.
Headquartered in Los Angeles, Wasserman’s presence spans 27 countries and more than 66 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
