Wasserman Acquires The Montag Group

January 5, 2022

Los Angeles

Wasserman Solidifies its Industry-Leading Sports Talent Representation Practice

Wasserman has acquired The Montag Group, announced today by Executive Vice President and COO, Talent Representation Jason Ranne. The Montag Group operates at the epicenter of sports and media by offering premier services across talent representation, consulting, communications and content creation.

“This acquisition adds world-class executives, agents, and services to support Wasserman’s clients across all stages of their careers,” said Ranne. “The Montag Group will provide industry-best media representation to the many current and retired athletes, coaches, front office executives, broadcasters, and influencers that we represent.”

As part of the acquisition, the agency will continue to operate as The Montag Group, with Sandy Montag, Maury Gostfrand, and their staff joining Wasserman. IF Management, headed by Steve Herz, will concurrently enter into a strategic partnership with Wasserman and The Montag Group that will see the companies work closely together.

“The Montag Group is the preeminent media agency in the industry, with extensive experience and influence across all aspects of the business,” said Wasserman Chairman and CEO Casey Wasserman. “Sandy, Maury, and the entire Montag Group are the perfect complement to leverage our existing sports, music, brands, and properties business units to the mutual benefit of our respective clients.”

“Maury and I have long-respected Casey and Wasserman for how they approach the business and represent their clients,” said Montag. “This deal will allow us to maintain the excellence and service our clients have come to expect from The Montag Group, while also tapping into Wasserman’s resources, network, and influence across the industry to further benefit those whom we represent. In addition, we look forward to capitalizing on the synergies between The Montag Group and Wasserman’s industry-leading consulting business.”

Montag, Gostfrand and their staff will continue to be based in White Plains, New York and New York City.

About Wasserman
We are partners to the world’s most iconic sports talent, artists, brands, and properties in sports, entertainment, and music. Wasserman’s elite sports talent representation practice encompasses athletes, coaches, broadcasters, influencers, and front office executives who play integral roles across every major global sport, spanning six continents.

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