MADRID
Move Brings Wasserman’s Spanish Business Together Under One Roof
Global sports, music, and entertainment company Wasserman has further strengthened its capabilities in Spain with the opening of a brand-new office in downtown Madrid, as the company reinforces its commitment to growth in Spain and Europe at large.
The move brings the Wasserman Spain business – which currently operates across brand and property marketing, rights sales and talent representation – together in one central hub, fostering greater collaboration across teams and providing an enhanced service for clients.
Wasserman has been operating in Spain since 2002, and its clients in market include brands and properties such as Unilever, Iberdrola, Atletico de Madrid, Valencia CF, MotoGP, NFL and Laureus among others. Wasserman also represents an enviable list of athletes in Spain, including footballers Fede Valverde (Real Madrid CF), Alejandro Grimaldo (Bayer Leverkusen) Marc Casadó (FC Barcelona) Miguel Gutiérrez (Girona) and Rodrigo Riquelme (Atletico Madrid), and basketball players Nicolas Laprovíttola (FC Barcelona), Alberto Díaz (Unicaja), John Ndiaye (Real Madrid CF) and Emanuel Cățe (Manresa). Alongside this, it represents Olympians and Paralympians such as Saúl Craviotto, Teresa Perales, Adriana Cerezo and Davide Morana and content creators Lucía Galán Bertrand, Cisco García, Desirée Vila, plus many more.
Later this year, Wasserman’s branding and signage, custom fabrication, live event production and experiential operations division, Wasserman Live, will help deliver the first-ever regular season NFL fixture in Spain as a part of the 2025 International Series. The team will provide stadium and wayfinding branding for the Madrid Game, which sees Miami Dolphins take on Washington Commanders at the Bernabeu. Wasserman’s Brands and Properties Experience team will also manage all of the league’s fan-facing activations for the game.
“Spain is a key market for us in Europe and the opening of a new office in Madrid is further evidence of our commitment to the region. In addition, we are focused on collaboration across departments in order to deliver the best solutions for our clients, so it’s wonderful to bring the entire Wasserman Spain team together under one roof,” said Lenah Ueltzen-Gabell, Group Managing Director, Wasserman.
Lee Charnley, Vice President, International Operations, Global Football, said “Our Global Football team has established a strong presence in Spain. With the support of other parts of the business, all housed together in one place, we are well placed to unlock even greater value for our clients.”
“Our Rights Sales business is well established in Spain, working across all the major sports in the region. This can only be further enhanced by the business coming together in our new space.” said Nacho Diaz, Executive Vice President, Managing Executive, Spain.
The new Madrid office officially opened on Tuesday 20 May, and it is one of two Wasserman offices in Spain, with another team based in Valencia. Globally, Wasserman’s presence now spans 27 countries and more than 70 cities. Wasserman has become a leading marketing, management, representation and sales business with the ability to provide tailored services and an unrivalled network of relationships, skills and specialisms.
About Wasserman
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman works with iconic sports and media figures across the world in every major sport, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across teams, leagues, brands, content and live events.
Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
