Ashley Alexander

Ashley Alexander is the founder and CEO of Nami Matcha, a premium matcha brand rooted in wellness, community, and culture. Her path to entrepreneurship began in the digital world, where she first built a loyal audience as a content creator on YouTube. Sharing her creativity, lifestyle, and perspective online, Ashley quickly learned how influence could spark real connection and how those connections could be transformed into thriving businesses.

As her platform grew, so did her vision. Ashley saw a gap between fleeting trends and products with true staying power. She realized creators weren’t just tastemakers, they were future founders with the power to build enduring brands. With this insight, she began exploring ways to merge content with commerce, developing products that spoke authentically to her community’s needs and values.

That exploration led to the creation of Nami Matcha, a brand that embodies Ashley’s commitment to quality, ritual, and mindful living. Drawing inspiration from her own love of matcha and the daily routines that fuel creativity, she set out to build more than just a product line, she built a brand with purpose. From sourcing premium ingredients to creating an approachable, elevated brand identity, Ashley approached Nami with the same intentionality that defined her work as a creator.

Her journey from content creator to CEO has given her a rare perspective in the wellness and consumer goods space. Having navigated the challenges of growing an online audience, negotiating partnerships, and cultivating trust, Ashley understands the importance of authenticity at every stage of the brand-building process. She leads Nami with an AAPI founder’s vision and a creator’s instinct, ensuring that every decision feels both strategic and genuine.

Today, Nami Matcha stands as a reflection of Ashley’s evolution: a brand born from creativity, scaled with entrepreneurial grit, and sustained by community. Under her leadership, Nami is not only delivering a high-quality product but also championing a lifestyle rooted in balance, focus, and wellness.

Ashley’s story underscores a new era of entrepreneurship, where creators are no longer just the face of campaigns but the minds behind businesses that resonate far beyond the screen. From her first posts online to her role as the CEO of Nami Matcha, she continues to prove that influence, when paired with vision and execution, can become something lasting and transformative.