In 2024, Twickenham Stadium was renamed Allianz Stadium, and we were tasked with rebranding the venue, involving over 1,000 signs and large exterior banners. Our project began with an audit of existing branding, leading to design options that helped Allianz envision the venue’s new identity. They opted for a clean, bold aesthetic consistent with their global stadia. We successfully completed the rebranding in time for the England Red Roses’ match against New Zealand in September 2024.
British Airways is the Official Airline Partner of the England Rugby Men’s team and the Women’s Red Roses. Since 2019, we have designed the British Airways Clubhouse and managed branding initiatives at Twickenham Stadium, creating an engaging experience. During the 2025 Guinness Six Nations at Allianz Stadium, where England faced Scotland, we assisted British Airways with their Fan Village activation, covering experience design, supplier management, event operations, and post-event reporting. On the first two match days, 243,000 fans attended, resulting in 618 challenge interactions, 12 major prize winners, 64 instant wins, 1,300 foam hands distributed, and over 4,800 drinks served at the Clubhouse Bar.
