Major events in sport and entertainment have enormous power.

They draw together large numbers of people, connecting them with shared experiences that surprise and delight, brightening lives and delivering memories that last a lifetime. Through ancillary events and legacy programs, they can impact far beyond the venue itself, enabling and enriching lives.
Their successful delivery requires experience of their cadence and complexity and specialist skills. The Major Events team at Wasserman brings together experience in delivering MLB and NFL events in London, Invictus Games, Netball World Cups, European Games, Olympic/Paralympic Games, Rugby League World Cups and NEOM Beach Games. Under one roof we house expertise in ticketing, hospitality, sponsorship, event marketing, event and venue operations, fan experience, venue dressing, transportation & logistics.
We use this experience to deliver events for our partners and customers and for events we own and operate ourselves.


  • – Event marketing strategy, campaign delivery, ticketing & hospitality sales
    – Commercial strategy & sponsorship sales
    – Venue planning, overlay, operations, accreditation, readiness & stakeholder management
    – Fan experience, volunteer programs, sports presentation & venue dressing
    – Media operations & broadcast liaison
    – Client travel, transport & logistics

View our case study below.

MLB London Series 2023

MLB London Series 2023

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