MUSIC

ARTIST MARKETING & DIGITAL STRATEGY

Comprising expertise in the areas of tour marketing, digital strategy, ticketing and live streaming, we provide unparalleled access to information and opportunities. We collaborate with management, labels, agents and promoter partners on overall marketing strategy, ticketing, digital ad execution, data collection, content creation, social media, radio, podcasting, live streaming, Web3/NFT/crypto, gaming/Esports and beyond.

BRAND PARTNERSHIPS

Wasserman connects artists with the world’s most influential and culturally relevant brands and offers expertise in creating consumer product and brand licensing strategies for clients. We create authentic and impactful partnerships across all categories that align identities, passions and audiences, utilizing Wasserman’s best-in-class insights and analytics to ensure maximum engagement and return on investment.

CASINOS

Through extensive experience and relationships with casino buyers, on-site entertainment managers, and regional promoters, our casinos team creates opportunities in this unique category. Casino performances provide meaningful options for enhancing tour routing, exploring secondary and tertiary markets, private one-off shows and beyond.

COLLEGES

The colleges department facilitates college campus bookings for artists, working directly with colleges and universities, Greek organizations, campus clubs and middle buyers. Our college agents act as a liaison between the artist team and the college representatives, assisting with all phases of the booking process. This department also handle all military bookings across the roster.

CONTENT DEVELOPMENT

CONTENT DEVELOPMENT: SCRIPTED & UNSCRIPTED TV & FILM, DOCUMENTARY, ANIMATION, THEATRE, BOOK PUBLISHING

We identify and create new opportunities across film, scripted and unscripted television, documentary, animation, theatre, book publishing and beyond, using our resources, relationships and expertise to help music artists cross over into other media.

CORPORATE & SPECIAL EVENTS

The corporate & special events department strategically partners with artists across Wasserman Music’s roster to cultivate a wide range of events, including corporate events, private parties, weddings, product launches, fundraisers and more.

EVENT CREATION & MANAGEMENT

Wasserman provides bespoke service in ideating, developing, launching and managing live events on behalf of our artists globally, from branded music festivals to experiential events, live broadcasts and more.

FAIRS & FESTIVALS

The festival department focuses on selling all Wasserman Music acts to fairs, festivals, city events, concert series and soft-ticket public events around the world. We do so by building relationships with talent buyers globally and working with Wasserman artist teams to help curate multi-act events of every size across every musical genre.

SOCIAL IMPACT

We develop and implement philanthropic strategies across Wasserman and for our clients, with the goal of helping the agency and the artists we represent have a positive impact on society. Social impact bridges the gap between nonprofit and cause-related campaigns to co-create impactful campaigns, while empowering staff and clients to engage with their communities.