TroyBoi

SHORT BIO

T-R-O-Y-B-O-I. These letters are chanted by the masses at his shows, but the question is who is the artist incorporating stunning visuals, live instruments.

and talented dancers.

Troy Henry, the elusive producer got his start making his beats standing up in his London studio apartment kitchen with his MacBook and a midi keyboard.

Today, the TroyBoi Experience is indeed a musical journey of hard-hitting beats, lights, visuals, and the unexpected. While his musical style can be broadly classified as trap, it's extraordinarily unique, versatile, and fuses various textures from multiple

genres.

Beyond his career releases which include his debut album Left Is Right (2017) and series of V!BEZ EPs in 2018 and 2019, his productions have caught the ear of major music stars. His 2018 remix of Bille Eilish's MyBoi-TroyBoi Remix" has garnered almost 79 million Spotify streams and in 2019, Rihanna featured two of his songs "Do You?" and "Malokara" at her Savage x Fenty show, seen globally via Amazon Prime during New York Fashion Week. In 2020 released, his highly anticipated VIBEZ Vol.4 featuring top hits like, "*Do You and "Bellz"

In early 2021, he released more hits like, "Mad Ting, Buss It, and "RedEye" with Justin Bieber which currently has over 75 million streams on Spotify. In 2022, Troy showed his true love and inspiration for Latin Music with an EP titled "INFLUENDO." And in April 2023, the long-awaited EP "SAY LESS" will be released assembling some of trap music's OGs.

• • •

FULL BIO

Troy has a true love and inspiration for Latin Music and he has plans to pay homage to that in his next new EP titled "Influendo." He was inspired to complete this project due his reflection of his admiration for the culture during his travels throughout various countries. Troy has lived in Miami for the past 5 years where he has been introduced to multiple varieties of Latin music which has heavily inspired his music. One of his hit tracks in collaboration with Mc Lan and Skrillex named, "Malokera" was actually

nominated for Multishow Brazilian Music Awards – Popular Vote: TVZ Music Video of the Year and currently has over 16 million streams on Spotify and 2 million views on YouTube.

EDM (or Electronic Dance Music) has become a musical phenomenon which came to be in or around 2010, shortly after late 90s/early 2000s trance, garage, and rave craze. The musical movement seeks to unify all genres of dance music from house, trance, bigroom, dubstep, drum n' bass, hip-hop, trap and others all over the world. It is no secret that EDM and its dance music predecessors trace their musical roots back to various genres as well as stemming from different cultures and backgrounds such as Latinx music. In 2018, your song "Kulikitaka" became an internet sensation in the Southern Indian Member State of Kerala. It became very famous and was used in numerous stage shows, video albums and even in the most famous Malayalam web series Karikku's Thera Para. A fact that most do not know is that Troy is actually Indian as well as being of Nigerian and Chinese descent.

A bit about TroyBoi: TroyBoi's musical style, while generally classified as "EDM," contains elements of hip-hip, soul, disco, and international/world music. Among his most prominent productions are Little Mix's "Lightning" and Serayah's "Get No Better (2.0)," while he has remixed tracks by Danny Brown ("Smokin & Drinkin"), Missy Elliott ("WTF [Where They From]"), and ZAYN ("Like I Would"). As a proper solo artist, his most successful tracks include the muscular likes of "O.G.," "Soundclash" (a Flosstradamus collaboration), and the Mad Decent-issued "Afterhours" (featuring Nina Sky and co-production from Diplo). TroyBoi's unique style of music production has made him a poster child of the trap inspired dance music world, and the numbers support it. TroyBoi currently has 3 million monthly listeners on Spotify (https://open.spotify.com/artist/0tvpihdAsKiNnP6sWS3jUI), millions of views on YouTube (https://www.youtube.com/channel/UCAeU5pSbiHwJ5n0u0Ui4HtA), and approximately 310K followers on Instagram (https://www.instagram.com/troyboi/?hl=en). His 2018 remix of Billie Eilish's "MyBoi-TroyBoi Remix" has garnered almost 98 million Spotify streams and in 2019, Rihanna featured two of his songs "Do You?" and "Malokara" at her Savage x Fenty show, seen globally via Amazon Prime during New York Fashion Week and was just recently awarded an Emmy.

But it's not just TroyBoi's production skills that have gained him such a level of notoriety. His live performances bring a level of energy that is rarely seen by DJs in the dance music world. This is because TroyBoi is not only a DJ/producer, but a true live performer and artist. He performed at Coachella in where there were over 250,000 in attendance and nearly 10 million viewers on the livestream for the event, as well as at Austin City Limits (which is one of the most anticipated festivals in America drawing in 450,000 attendees) and Electric Daisy Carnival in Japan drawing 250,000 attendees. Below is a link to a video of TroyBoi's Nostalgia Tour Recap. As you can see, TroyBoi commands the stage during his performances, going beyond the role of an ordinary DJ, and engaging with his audience whilst providing them with an audio/visual production unlike any other:

https://www.youtube.com/watch?v=iVUsSc1xz7A

Collaborating the global nature of dance music and Latin music is on the rise and automatically has a great reach. LatinX and EDM have been seen as new genres of music allowing new listeners an opportunity to discover the original creators through a new subgenre with different demographics resulting in more plays (for the original record) and views on a variety of media platforms. In fact, TroyBoi has already accomplished this by way of his record "ili" which samples Debarge's classic "I Like It." A link to both the original record and TroyBoi's take are below:

Original – https://www.youtube.com/watch?v=VqaKisKIyUo (23+ million views)

TroyBoi – https://www.youtube.com/watch?v=1HOyIJ084lk (4.8 million views on this video alone, and rising! TroyBoi's "ili" has also racked up approximately 13,000,000 plays on Spotify alone)

It is undeniable that TroyBoi's crate digging fanbase has not only contributed to the commercial success of TroyBoi's "ili," but also to the continued commercial success of Debarge's "I Like It." At the moment, the track has approximately 27 million views on YouTube and approximately 43 million streams on Spotify.