For the past 6+ years, MLSE has trusted us to utilize a multi-method approach to provide defendable third-party valuations for their most valuable marquee assets – namely venue naming rights & player uniform assets – across their professional franchises: Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto Argonauts.
Most recently, this included a comprehensive valuation of BMO Field’s stadium naming rights, Toronto Raptors’ jersey patch, Toronto Maple Leafs’ jersey patch, helmet decal partnership opportunities and key category valuation support for Live Nation.
Our valuations have helped MLSE maximize their defendable revenue opportunity and successfully renew or secure net new major brand partners like Bank of Montreal (BMO), Sun Life Financial, TikTok, Dairy Farmers of Canada (Milk) and Labatt Breweries of Canada.
