PROPERTY
MARKETING

We are a trusted resource for every major league, team and venue across sports, music and cultural events. We drive meaningful connections between those rights-holders and their fans, their sponsors and each other in order to effectively market their assets, maximize their business and measure their effectiveness as a marketing channel.

OUR SERVICES

Strategy

We help properties harness and grow their commercial potential through data-driven, audience-first strategies, revenue streams and engagement plans. From media rights and partnerships to fan base development and geographic expansion, we are a trusted advisor to rights-holders around the globe. Our strategy practice includes:

Brand Strategy and Positioning
Digital and Social Strategy
E-Commerce Strategy
Equity and Impact
Influencer/Talent Strategy
Operational/Organizational Planning
Thought Leadership and Trend Spotting
Commercial Strategy and Planning
Economic and Social Impact Studies
Media Rights Valuation and Negotiation
Sponsorship Valuation, Packaging and Targeting
Fan Intelligence and Segmentation

OUR SERVICES

Execution

We have the in-house resources to bring any strategy, campaign, event or idea to life. We create millions of physical touchpoints, bespoke hospitality programs, compelling sales materials, dynamic pieces of content and digital experiences around the world every year. Our execution capabilities include:

Experiential
Content Production
Digital and Mobile Development
Hospitality
Product Sampling
Creative Ideation and Campaign Development
Traditional, Digital and Social Advertising
AR / VR / Mixed Reality
Social Community Management and Engagement
Go-to-Market Targeting and Sales Support

OUR SERVICES

Amplification

We bring scale to activations across all channels. Using the same audience data & insights that fuel our strategies, we’re able to reach the right people at the right places at the right times. Our amplification capabilities include:

Media Planning
Media Buying
Influencer Activation
Talent Partnerships
Campus Ambassadors

OUR SERVICES

Measurement

We help properties understand the performance of their rights, assets and fan bases to guide everything from long-term strategic plans to individual performance with a specific partner, providing the insight and understanding they need to make critical decisions and justify their value in the marketplace. Our measurement practice includes: