OUR SERVICES

Strategy

We help properties harness and grow their commercial potential through data-driven, audience-first strategies, revenue streams and engagement plans. From media rights and partnerships to fan base development and geographic expansion, we are a trusted advisor to rights-holders around the globe. Our strategy practice includes:

  • Brand Strategy and Positioning

  • Digital and Social Strategy

  • E-Commerce Strategy

  • Equity and Impact

  • Influencer/Talent Strategy

  • Operational/Organizational Planning

  • Thought Leadership and Trend Spotting

  • Commercial Strategy and Planning

  • Economic and Social Impact Studies

  • Media Rights Valuation and Negotiation

  • Sponsorship Valuation, Packaging and Targeting

  • Fan Intelligence and Segmentation

OUR SERVICES

Execution

We have the in-house resources to bring any strategy, campaign, event or idea to life. We create millions of physical touchpoints, bespoke hospitality programs, compelling sales materials, dynamic pieces of content and digital experiences around the world every year. Our execution capabilities include:

  • Experiential

  • Content Production

  • Digital and Mobile Development

  • Hospitality

  • Product Sampling

  • Creative Ideation and Campaign Development

  • Traditional, Digital and Social Advertising

  • AR / VR / Mixed Reality

  • Social Community Management and Engagement

  • Go-to-Market Targeting and Sales Support

OUR SERVICES

Amplification

We bring scale to activations across all channels. Using the same audience data & insights that fuel our strategies, we’re able to reach the right people at the right places at the right times. Our amplification capabilities include:

  • Media Planning

  • Media Buying

  • Influencer Activation

  • Talent Partnerships

  • Campus Ambassadors

OUR SERVICES

Measurement

We help properties understand the performance of their rights, assets and fan bases to guide everything from long-term strategic plans to individual performance with a specific partner, providing the insight and understanding they need to make critical decisions and justify their value in the marketplace. Our measurement practice includes:

  • Brand Exposure

  • Brand Health

  • ROI Analysis

  • Custom Analysis and Reporting Dashboards

  • Channel-Specific Measurement

  • IP Impact

  • Partnership/Activation Impact

  • Concept Testing

Key Service Teams
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Featured case studies

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AEG

AEG

Valuation & Go-To-Market Support

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MLB

MLB

Jersey Patch Valuation

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San Fransisco 49ers

San Fransisco 49ers

Community Strategy

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MLSE

MLSE

Marquee Asset Valuation

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OUR
GLOBAL
PRESENCE

Wasserman’s reach spans 6 continents and 23 countries, operating in more than 45 cities across the world. Our global and local insights, knowledge and influence are unsurpassed. We have teams across the world to power your career and business goals.

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