OUR SERVICES

Strategy

We help brands craft a meaningful role in culture through data-driven, audience-first strategies. We are channel agnostic and work across sponsorships, partnerships, traditional media, digital and social. Our strategy practice includes:

  • Brand Strategy and Positioning

  • Sponsorship/Partnership

  • Sponsorship/Partnership Valuation and Negotiation

  • Digital and Social

  • E-Commerce

  • Equity and Impact

  • Influencer/Talent

  • Thought Leadership and Trend Spotting

  • Audience Intelligence and Segmentation

OUR SERVICES

Execution

We have the in-house resources to bring any strategy, activation plan or campaign to life. We create millions of physical touchpoints, pieces of content and digital experiences around the world every year. Our execution capabilities include:

  • Experiential

  • Content Production

  • Digital and Mobile Development

  • Partnership Management and Maximization

  • Hospitality

  • Product Sampling

  • Creative Ideation and Campaign Development

  • Traditional, Digital and Social Advertising

  • AR / VR / Mixed Reality

  • Social Community Management and Engagement

OUR SERVICES

Amplification

We bring scale to activations across all channels. Using the same audience data & insights that fuel our strategies, we’re able to reach the right people at the right places at the right times. Our amplification capabilities include:

  • Media Planning

  • Media Buying

  • Influencer Activation

  • Talent Partnerships

  • Campus Ambassadors

OUR SERVICES

Measurement

We hold ourselves accountable to our clients’ bottom lines by rigorously measuring every aspect of our work, providing the insight and understanding they need to make critical decisions for years to come. Measurement is the foundation of our work because it enables us to constantly evaluate and improve. Our measurement practice includes:

  • Brand Exposure

  • Brand Health

  • ROI Analysis

  • Custom Analysis and Reporting Dashboards

  • Channel-Specific Measurement

  • IP Impact

  • Partnership/Activation Impact

  • Concept Testing

Key Service Teams
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Featured case studies

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American Express

American Express

Coachella

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BMW

Reimagining Brand Experience

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Adidas

College Engagement Program

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RBC

RBC

Golf Sponsorship

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Bacardi

Bacardi

Casa Bacardi

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OUR
GLOBAL
PRESENCE

Wasserman’s reach spans 6 continents and 23 countries, operating in more than 45 cities across the world. Our global and local insights, knowledge and influence are unsurpassed. We have teams across the world to power your career and business goals.

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