Panjabi Hit Squad

Few artists have made the impact of Panjabi Hit Squad. Rav & Dee are creators and pioneers of the now world-famous Desi Beats sound and have been present at the very forefront of the South Asian Music Scene since their formation.

Their sought-after DJ performances have electrified dance floors across the world with their unique signature sound, which encompasses western music mixed with eastern beats. Bringing so many musical influences to the table they also offer cuts of house, dancehall, UKG, bass, amapiano, remixed chart tracks, afrobeat and many more. All this by jumping from club sets to high-profile festival performances and merging music genres with ease.

The squad's signature sound resonates on radio stations to headphones all over the world. They have produced and released 4 full studio albums to date, as well as 3 full studio albums for their signed artists. They were the first artists from south Asian heritage to be signed to Hip Hop powerhouse Def Jam which led them to work with successful artists from all over the world including Mariah Carey, Ashanti, Beenie Man, Christina Milian, Jay Sean, Raghav to name a few. Many of their songs break through and cross genres and cultures, this can be seen with placements on Buddha Bar compilations, TV adverts and films.

Their iconic track "Hai Hai" featuring Ms Scandalous exemplified the potential for cross-cultural music collaborations. It highlighted the ability of the squad to create music that transcends geographic and cultural boundaries. The song is characterized by its catchy beat, energetic rhythm, and a blend of Panjabi and English lyrics. It became significant hit and was also championed by the late Sir John Peel on BBC Radio 1.

In 2023, Panjabi Hit Squad help to create one of the biggest cultural moments with leading music broadcaster Boiler Room. By hosting a special event in their hometown (Southall in West London, UK) The event, intended to honour both their south Asian roots and devoted fanbase, also highlighted their work ethic that has helped them carve out a unique space within the culture.

Panjabi Hit Squad continue to rule the airwaves too. Starting out their broadcasting careers on BBC 1Xtra, the show was an instant success and introduced the world to the infectious personalities of Rav & Dee and their taste and selection of music. They continue to host the massively popular weekend shows on BBC's Asian Network and have also featured as guests and provided mixes on NTS Radio, Rinse FM, SiriusXM, Fun X (Holland) & Emirates ICE.

Having triumphed throughout their careers behind the DJ booth, in the studio and on radio, Panjabi Hit Squad are the personification of progress. Their commitment and creativity have excelled them to the very forefront of the South Asian music scene and beyond.

There can be no doubt that Panjabi Hit Squad will continue to deliver big hits and dance-floor filling DJ performances. As ambassadors, Rav & Dee are an undeniably powerful force in the Music industry. They will continue captivate audiences and generate a keen anticipation for their upcoming ventures.