Utilizing AIA and Tottenham Hotspur’s partnership content, we created a media strategy to drive engaged traffic directly to the point of sale on AIA websites in eight markets. In addition to this, we wanted to create an audience of engaged users who could further be targeted with Player of the Month, a digital campaign to generate leads for AIA on regular basis.
Having filmed and produced a wide range of partnership content for AIA, we were able to develop a paid media campaign across eight AIA markets. This is part of the AIA One Billion project, which is to have meaningful engagement with audience, and increase the awareness of healthy living lifestyle in the Asia region. Additionally, we have established a pool of users through this paid media campaign, who can be further nurtured with other partnership content and data capture campaigns.
