BLAKE SHELTON X LANDS’ END

Blake Shelton’s partnership with Lands’ End positions Shelton as the global face of the brand, with a full licensed collection featuring men’s, women’s, pets and bedding items. Shelton had input on the entire collection, suited to his everyday style.
 
The collection launched in the Fall of 2022, with a Spring and Fall collection following in 2023.
 
The campaign was digital, out-of-home and featured in Lands’ End monthly catalogs in North America, Europe and Southeast Asia. Press highlights include digital coverage in Billboard, USA Today, Adweek, People Magazine and appearances on Jimmy Fallon and The Kelly Clarkson Show.