BWT

Since 2020, we have delivered fan engagement tools designed to meaningfully engage with fans by leveraging Alpine’s unique set of rights. From zero, we’ve amassed hundreds of thousands of fans across the globe through fan engagement and data acquisition prize draws, from quizzes to offering fans the chance to drive an F1 car. We hold an average of 35 data points for each individual on topics ranging from travel preferences, merchandise purchasing habits, occupation, and more to communicate with fans and drive tens of thousands of clicks to external properties.
 
Focusing on two key areas:
Fan Engagement – Since 2021 we’ve delivered fan engagement tools designed to engage meaningfully with fans.
Audience Growth (and commercialization) – We have deployed leading technology to capture and manage our fan data strategy – driving bespoke insights and personalized communication.
 
To date we’ve amassed hundreds of thousands of engaged fans who can be directly communicated with via the fan CRM. We’ve activated prize draws and other digital engagement tools, like quizzes, with a number of team partners – driving valuable insight into awareness over time, all while driving tens of thousands of clicks to external web properties.
 
With a vast number of unique entries to data acquisition tools throughout the 2022 season, we achieved a staggering database growth of 172% from the season prior. We hold an average of 35 data points for each individual – meaning that we have profiled information covering topics from travel preferences, to partner affinity, to lines of work and more. Our highly segmented email communications regularly exceed industry benchmarks and are a key driver for team merchandise sales. Moving forward we are continually integrating team partners into our digital strategy, driving directly attributed commercial benefits for both the team and brands alike.