We were enlisted to promote the Citrix technology platform as a tool that redefines the workplace, delivering secure digital workspaces to any location and any device. To get the word out, we used Citrix’s Formula One partnership and maximised global coverage.
We set out to redefine the workplace of the Formula One car from the tracks to the rooftops. We conceived the idea of doing a world first that would gain as much press as it would Formula One fan attention.
709 feet above the streets of Miami, overlooking Biscayne Bay and South Beach, we provided a platform for Citrix and Red Bull Racing to deliver the world’s highest ever donut. The stunt was delivered by world renowned driver, David Coulthard and was seeded online through a jaw-dropping content series.