Denzel curry x autry

US footwear brand, Autry, announced the launch of their latest sneaker, the Reelwinder, in partnership with Miami’s finest rapper – Denzel Curry.
A surprise pop-up store in the heart of East London hosted a meet-and-greet with Denzel, followed by a free show to 1,000 fans the next day. Tickets to the show were claimed in 5 minutes and the launch video, directed by Jonah & Stan has generated over 50,000 engagements to date.
NTS Radio was the media partner and features included an exclusive DJ mix by Denzel.

Watch the partnership come to life

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