Denzel Curry x Autry

US footwear brand, Autry, announced the launch of their latest sneaker, the Reelwinder, in partnership with Miami’s finest rapper – Denzel Curry.
 
A surprise pop-up store in the heart of East London hosted a meet-and-greet with Denzel, followed by a free show to 1,000 fans the next day. Tickets to the show were claimed in 5 minutes and the launch video, directed by Jonah & Stan has generated over 50,000 engagements to date.
 
NTS Radio was the media partner and features included an exclusive DJ mix by Denzel.