Hbo max’s “winning time: the rise of the lakers dynasty”

Exclusive Screening & After Party

We were tasked with “transporting” influencers back in time to experience the world of HBO Max’s Winning Time by means of a private screening of the first episode and transforming our venue space to the iconic ’79 Club. The event activated during the legendary NBA All-Star Weekend.
We took over the iconic Agora Theatre in Cleveland and transformed it into the ‘79 Club, an invite-only space inspired by foundational elements of Winning Time’s origin story: The Horn and Forum Club. For one night only, sports, entertainment and cultural tastemakers stepped inside to experience the world of Winning Time: The Rise of the Lakers Dynasty. Complete with an era-inspired atmosphere and authentic nods to the gametime experience, guests enjoyed an exclusive experience that included a cocktail hour, private screening introduced of the pilot episode introduced by the cast, and a full court after party with DJ Questlove.
We welcomed 200+ influencers and guests, and even hosted two executive producers and five main cast members from the show.

The results

  • 3.7M+ REACH



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