HBO Multicultural

We engaged multicultural audiences through a multi-tactical campaign that raised awareness and built excitement and viewership around the HBO Max series, Tokyo Vice.
 
To help create buzz around the launch of HBO Max’s latest drama, we invited a select few influencers to tap into their inner Jake Adelstein and uncover a hidden speakeasy experience inspired by the gritty and seductive world of Tokyo Vice. Our diverse group of culturally relevant content-creators were “transported” to 90’s Tokyo as they take on this immersive mission via a made-for-content scavenger hunt in LA’s Little Tokyo. 
 
Influencers made their way from one intriguing location to the next, while uncovering clues at every turn, which ultimately led them to a speakeasy event like no other. Joined by even more friends, they uncovered even more Tokyo-inspired surprises, posed for photo ops throughout the space and enjoyed a Japanese-inspired menu and show-themed specialty cocktails.