Joy was featured in the limited-edition GAP × The Brooklyn Circus capsule that launched on January 31, 2023.
Through the campaign, the two brands brought movement and perspective to modern American style and paid tribute to their friend, Stephen “Twitch” Boss. The collection aims to explore the concepts of individuality, movement and modern prep by blending academia, music and Black culture and street style from the 1960s through today.
Joy’s placements included Print/OOH Advertising, Direct Mail, Store Use, Mail/Out of Store Use, E-Mail, PR and Video.
