As the Official Team Partner of The Hundred, KP Snacks wanted to utilize their partnership to inspire families to get active through their CRS program, ‘Everyone In’. The Digital & Data team created an online platform to be the focal point of the partnership, playing host to a range of video content series designed to provide fans with simple low barrier to entry ways to engage with playing cricket. Most notably, we created a new mechanic where fans could enter their postcodes and find their closest pitch through our Pitch Finder tool.
Everyonein.co.uk was built to house all The Hundred partnership content and fan engagement tools. Fans were then able to find those pitches closest to them, in turn enhancing KP Snacks’ Everyone In CSR programme.
Official team partner of the hundred
The results
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78K+ EVERYONEIN.CO.UK USERS ACROSS BETWEEN JULY AND SEPTEMBER 2023
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73% INCREASE IN AVERAGE TIME SPENT ON PITCH FINDER PAGE COMPARED TO THE ENTIRE SITE
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33% OF VISITORS TO THE EVERYONEIN.CO.UK PLATFORM VISITED THE PITCH FINDER PAGE IN 2023
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