The Scottish Beyonce, Lewis Capaldi, directed and featured in his very own special shoot to help ASOS promote their Black Friday activity in an innovative and engaging way.
A 90 second video showcases Lewis’s shoot experience, along with an interview with ASOS about his ‘directing’ skills. Lewis also modelled 8 product ranges, surprising and delighting customers scrolling for purchases!
Campaign results included over 109 features in national & regional media including BBC, Daily Mail, Metro, with high engagement across all socials.
Lewis capaldi x asos
Watch the behind the scenes
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