With nine decades’ worth of experience working across each and every motorsports discipline, motorsport is in our DNA.
Globally, we are proud to deliver on behalf of clients such as NASCAR, Formula E, Extreme E and Formula 1, providing end-to-end consultancy, event branding, live show production, wayfinding and signage at races around the world.
We pride ourselves on forging long-term relationships, and we’re privileged to have worked alongside the ABB FIA Formula E World Championships since the series’ inception in 2014. For the last decade, Formula E has entrusted us with developing the brand identity, wayfinding and signage of each of its race events around the world, alongside the design of an eye-catching look and feel for spectators both in venue and at home, with sustainability embedded in every step of the process.
Our work for NASCAR stretches back further still, with more than 20 years of service at each NASCAR track. Our team in North Carolina is responsible for event management services at nearly all of NASCAR’s 95 races across the sport’s three series, beginning with the sport’s ”Super Bowl,” the DAYTONA 500, and concluding each year with the NASCAR Championship in Phoenix.
The scope includes pre-race opening ceremonies, live music, the management of driver introductions, parade laps, pyrotechnics, the invocation, national anthem and flyovers, all while coordinating with broadcast partners to get fans ready for the race and create exciting made-for-tv moments.
All of this exciting work harks back to the very beginnings of the company, with our foundations in providing trackside signage for post-war motorsport throughout the UK.
