Netflix dropped a new-age romcom, You People, which centers on an interracial love story and the modern day conflicts that they face when cultures collide.
The first common language of the film’s main characters: streetwear. They knew their relationship was official when they step out in a matching pair of Nike x Sean Wotherspoon Air Max 97s.
We thought what better way to celebrate the movie release than to commemorate the love story? Sean Wotherspoon together with iconic jeweler Greg Yüna created a special ring set inspired by the film. The collaboration was promoted on talent and brand channels, and the rings were given away to an amazing couple as a consumer promotion, driving intrigue and earned media for the film.