New York Road Runners

For five years, we have exclusively represented New York Road Runners as their sales Agency of Record, securing partners on their behalf. New York Road Runners is the world’s largest community running organization whose mission is to help all people live happier, healthier lives – striving for a better future through running. An always on organization, NYRR is active 12 months a year across all five boroughs through races, community programming, digital content creation, and more.

To date, our team has helped NYRR secure 9 new partnerships in endemic and non-endemic categories. From Foundation level deals like Mastercard as the Official Payment Services partner and Citizens as the Official Bank, to endemic, Strategic level partners like NORQAIN as our Official Timekeeper and Volvo as our Official Vehicle, Wasserman successfully has brought the story of NYRR and the TCS New York City Marathon to the marketplace and delivered against NYRR’s objectives. Beyond securing new partners, Wasserman has also worked to continually evolve NYRR’s commercial strategy as the organization grows and changes with time.

All NYRR partnerships are unique and deliver against the brand’s and organization’s objectives. For NYRR, all partnerships aim to enhance the runner and spectator experiences, delivering for members, runners, and fans alike. Our “fewer, bigger, better” approach is tailored to deliver against NYRR’s goal of creating exceptional experiences, with the support of their partners, across the entire ecosystem.