International games

We have been providing consistent support to the NFL to accomplish their goal of promoting the league to a new and diverse audience in the United Kingdom.


For over 15 years we have worked with NFL UK to grow their international fan base by activating large-scale events throughout the games. Londoners and tourists alike have been treated to a multitude of American themed entertainment experiences such as music concerts, team appearances, alumni interviews and cheerleader performances at each activation.


We have overseen significant additions to the program including NFL House for VIP guests and partners, an Ohio State Marching Band performance, and the largest fan forum to date.


Stationed along an iconic stretch of the River Thames, for the NFL International Games in 2022 we helped create the NFL on Southbank; which involved the OXO Tower hosting an exhibition of all previous Super Bowl winning rings and the outdoor space on the bank provided the ultimate encounter for fans featuring giant NFL helmets of the participating teams and an ‘NFL Combine’ style experience for people to practice their catching and throwing skills like the pros.

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