We worked with the LA Rams to execute activities in Mexico as part of the NFL’s International Home Marketing Areas Program, aiming to generate content, create fan engagement opportunities and amplify a new market for the team.
Throughout the season, we showed up within the community, hosting Rampage activities and building certified Rams Houses in four cities. We activated around key moments with Super Bowl launch parties, Día de Muertos Ofrendas, and key people, such as David Long Jr.’s trip to Mexico. Additionally, for the first time in NFL history, the Vince Lombardi Trophy toured with a team as part of the LA RAMS’ celebration of their recent championship. It was a crucial moment in our partnership where we could see the culture and fanaticism for the LA Rams and football throughout the events.
We also helped the Rams build their reach by closing a media deal with Grupo Imagen to reach a monthly audience of more than 36 million people.