From World Cups to British & Irish Lions tours, rugby has the power to conjure up some of the most gripping and memorable moments in the world of sport. That’s why we feel so privileged to have helped deliver rugby events at iconic venues around the world.
We have unrivalled experience in the branding and signage of major sporting events and venues in the UK and internationally with a strong track record in rugby. We are proud to be the contracted partner of the RFU, delivering their tournament, venue, sponsor and hospitality branding at every level. Such was the success of our work for the Rugby World Cup in 2015, the RFU subsequently engaged us to manage their permanent branding and signage requirements not only at Twickenham Stadium for England Men’s and Women’s international fixtures but also beyond into their Rugby Sevens series and training facilities. In recent years, we have worked extensively with EPCR, providing branding and related services for numerous Heineken Cup Finals, including Bilbao 2018, Ashton Gate in 2020 and Twickenham in 2021. This, in addition to a range of events in other arena sports, demonstrates our thorough understanding of event signage and venue branding and the expected performance and quality levels.
Beyond that, our global teams have also been engaged to support the HSBC Sevens Series in Dubai and Australia, and in 2018 we were responsible for developing a central visual theme for the Rugby World Cup Sevens in San Francisco, integrating the character of the Bay Area into proceedings alongside local artists, DJs, and performers. In addition, we built and executed the event’s welcome ceremony, and developed a comprehensive run-of-show for in-stadium tournament coverage and fan entertainment.
